Harty
Member
Being a hyperlocal internet radio station could be the key to your success as a broadcaster.
As media companies grow by acquisition so they are starting to lose touch with the people who consume their products – be it news or entertainment.
This trend can clearly be seen in the radio industry where an increasing number of stations are being brought under a single brand, local staff let go, and programs and news becoming blander and more generic as a result.
Full post here: http://stevehart.co.uk/why-hyperlocal-matters-and-could-be-the-key-to-your-success/
As media companies grow by acquisition so they are starting to lose touch with the people who consume their products – be it news or entertainment.
This trend can clearly be seen in the radio industry where an increasing number of stations are being brought under a single brand, local staff let go, and programs and news becoming blander and more generic as a result.
Full post here: http://stevehart.co.uk/why-hyperlocal-matters-and-could-be-the-key-to-your-success/